Markus is a Group Strategy Director at R/GA, where he solves complex problems to drive growth for Fortune 500 clients. He is passionate about creating authentic, relevant and differentiated brands, products and experiences. Driven by curiosity and empathy, he loves uncovering actionable insights and mentoring teams across disciplines. Most importantly, he’s all about positive vibes.  

In this episode we talk about…

• The power of brand
• Pushing into the consultant space
• Why a client needs strategy from an agency
• Recommendations for those wanting to be a strategist
• Planners vs strategists
• Holding agencies accountable